
WORK
Empowering electricians through digital tools and customer-centric innovation
Rexel is a leading electrical wholesaler aiming to simplify and strengthen its offering in the fast-growing solar energy market. To support both installers and internal sales teams, a digital planning and quotation tool – MyEnergy – was developed with a strong focus on user needs and a smoother sales process.
CLIENT Rexel
Challange
Installers and Rexel’s sales representatives faced a fragmented and manual process when designing and quoting solar panel solutions. This often led to inefficiencies, inconsistent quality, and a lack of clarity for end customers. Rexel saw the need for a digital tool that could support sales conversations, improve customer experience, and scale with the growing demand for solar solutions.
Another important aspect was to encourage internal adoption and strengthen Rexel’s ability to work more digitally and customer-driven across departments.
Methods
As Service Designer and UX Designer, David led the design and development of the MyEnergy tool with a clear user-centered and agile approach. He facilitated discovery activities, user research, and co-creation workshops to ensure the tool met real-world needs.
David was responsible for requirement handling, UX/UI design, and prototyping. He also led the rollout to over 50 branches and supported training and onboarding for users across the country. Throughout the process, he coached internal stakeholders and facilitated cross-functional collaboration between business, sales, product, and development teams.
Outcome
A digital planning tool that makes it easier for installers and sales staff to design, quote, and communicate solar projects. MyEnergy supports a more consistent and efficient process, while keeping the customer dialogue at the center.

